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Rabbi's Blog

Living Life to the Max !

 

One of the biggest revolutions quietly transforming the modern world is not a new product, but a new obsession: efficiency.

Today, AI systems can analyze millions of data points in seconds, eliminating wasted time, streamlining workflows, and maximizing productivity. In the global shipping industry, artificial intelligence is now used to determine precisely how cargo containers should be loaded onto ships — maximizing space, reducing fuel consumption, minimizing delays, and saving billions of dollars annually. A few inches of unused cargo space multiplied across thousands of ships becomes an enormous loss. The modern world has discovered the power of maximizing capacity.

Surprisingly, this week’s Parsha already taught that lesson over three thousand years ago.

Parshas Naso describes the wagons donated by the tribal leaders for transporting the Mishkan through the desert. The Torah carefully details how the wagons were allocated: two wagons were assigned to the family of Gershon and four to the family of Merari.

Why does the Torah devote so much attention to ancient transportation logistics? Because the Mishkan was not merely being transported. A philosophy of life was being transported.

The family of Merari carried the heaviest beams, pillars, and sockets of the Mishkan. They therefore required greater carrying capacity. Every wagon, every inch of space, every available resource was utilized with precision and purpose in the service of holiness.

Nothing wasted.
Nothing idle.
Nothing underutilized.

The Rebbe derives from this a powerful lesson for life.

If the Torah insists on maximizing the carrying capacity of wagons transporting wood and beams, how much more so must a human being maximize the gifts, abilities, opportunities, and time granted to them by Hashem.

No talent was given accidentally.
No strength was given pointlessly.
No moment was created without meaning.

The Rebbe explains that every person has “unused capacity” within them — abilities they have not yet fully developed, goodness they have not yet fully shared, Torah they have not yet fully learned, kindness they have not yet fully expressed.

A person may already dedicate time to Torah, but perhaps there is room for another few minutes. One may already help others, but perhaps there is another person waiting for encouragement. One may already live Jewishly, but perhaps there is another mitzvah that can be upgraded with more beauty, consistency, or passion.

The Torah’s vision of efficiency is not about becoming robotic or mechanically productive.
It is about recognizing that life itself is sacred cargo.

Every faculty we possess is part of a Divine mission. If Hashem gave us broader shoulders, deeper wisdom, greater influence, financial resources, creativity, or leadership ability, then those capacities are not random blessings — they are indicators of responsibility.

The Mishkan traveled through the desert on carefully loaded wagons.

Our personal Mishkan travels through life on the wagons of our time, energy, and potential.

And perhaps the message of Parshas Naso is this:
Don’t leave holy capacity unused.

Not in your schedule.
Not in your talents.
Not in your generosity.
Not in your soul.

Because when every part of life is utilized with intention and purpose, life itself becomes infinitely more efficient — not merely in the modern sense of saving time or maximizing output, but in the deepest spiritual sense: nothing is wasted. Every talent serves a mission. Every resource carries meaning. Every moment moves us closer to revealing the Divine presence within the world itself.

Good Shabbos and Shabbat Shalom,

Rabbi Ruvi New

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The Ultimate Identifiable Flying Object

 

Dear Friends,

In 1984, when I was a 16-year-old student in Melbourne, Australia, our Yeshivah participated in the annual Lag B’Omer parade. It was shortly after the blockbuster movie E.T. the Extra-Terrestrial had captured the world’s imagination. (The movie had come out just two years earlier, in 1982, and everyone was still talking about it.)

Each group of students prepared themed floats for the parade. One group built tanks. Another worked on giant mitzvah displays. My assignment? Helping create an E.T. figure.

But in true Yeshivah fashion, we gave it a Jewish twist.

Instead of “Extra-Terrestrial,” our E.T. stood for:

“The Eternal Torah.”

At the time, it was just a clever play on words.

But looking back, I realize it captured something profoundly Jewish.

The world has always been fascinated by the mysterious, the unidentified, the unknowable — by what may exist somewhere beyond us. Humanity gazes upward in wonder, searching the skies for meaning.

And lately, with renewed headlines about UFOs, government disclosures, mysterious aerial phenomena, and speculation about extraterrestrial intelligence, that fascination has only intensified.

Are we alone?
Is there life beyond Earth?
Is someone trying to contact us?

Interestingly, Torah does not dismiss the possibility of other forms of life somewhere within G-d’s vast universe. The Creator who fashioned billions of galaxies is certainly not limited by our imagination.

But Judaism makes a critical distinction.

The unique gift of moral freedom — the ability to choose between good and evil, to shape oneself and transform the world through those choices — was entrusted to humanity.

And that is precisely the message of Sinai.

If people are searching for the ultimate “UFO,” then the Giving of the Torah was actually the ultimate IFO — the ultimate Identifiable Flying Object.

Not unidentified. Identified.

The Midrash describes how multitudes of angels descended upon Mount Sinai. Heaven itself came down to earth. The mountain trembled, the heavens opened, and an entire nation witnessed Divine revelation together.

But here is the truly revolutionary part of the story.

Most spiritual systems seek escape from the physical world. The goal is often to transcend earth and ascend heavenward.

Sinai reversed the direction.

The novelty of Matan Torah was not that human beings could climb to heaven.

It was that Heaven came down to earth.

Judaism introduced a radically different vision: that the deepest truth is not hidden in distant galaxies, but revealed through eternal Divine wisdom brought into ordinary human life.

The purpose of Torah is not to detach from the world, but to sanctify the world — to bring holiness into business ethics, family relationships, meals, conversations, kindness, community, and daily existence.

Not mystery for mystery’s sake.

But eternity with purpose.

That is why the Torah we received at Sinai is called eternal.

Not because it remains in heaven.

But because it transforms life on earth.

And that is why the most important response to Shavuos is not merely inspiration.

It is action.

A little more Torah study.
A little more kindness.
A little more holiness brought into everyday life.

In that spirit, we are excited to make Torah learning even more accessible in our community.

Beginning Thursday, May 28, we will launch a new weekly Lunch & Learn Torah class at Avi’s Grill at 12:30 PM — an opportunity to pause in the middle of the workday and reconnect to something higher.

And on June 9, we are launching a fascinating new Jewish Learning Institute course in honor of America’s 250th anniversary:

Sinai and Civics: The Jewish Ethics that Shaped America’s Founding.

At a time when society is searching the skies for meaning, perhaps Shavuos reminds us where the deepest answers are truly found:

Not in distant galaxies.

But in bringing Heaven down to Earth — one mitzvah, one act of goodness, and one moment of UFOs may come and go. Fascinations rise and fade. Headlines capture attention and then disappear into history.

But the great IFO of Sinai — the eternal and identifiable revelation of G-d at Mount Sinai — continues to illuminate and guide Jewish life thousands of years later.

May we merit to receive the Torah joyfully and inwardly, and may the eternity of Torah continue to illuminate our lives, our homes, and our world for generations to come.

Good Yom Tov and Good Shabbos.

Rabbi Ruvi New

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Shabbos 250, Flags of Faith and the Quiet Revolution of Influence

Dear Friends,

Last week, I wrote about the extraordinary moment of a sitting American president publicly calling upon Americans to recognize and observe Shabbos in honor of America’s 250th year, in what has come to be known as “Shabbos 250.” Whatever one’s politics, it is a remarkable cultural milestone: the values of Shabbos — rest, faith, family, dignity and transcendence — entering the national conversation in a way previous generations of Jews could scarcely imagine. I encourage you to commemorate this milestone event by inviting guests to your home for a Shabbos meal this Shabbos. 

The timing is particularly prescient as this Shabbos is the 4oth anniversary of the Rebbe declaring this Shabbos - the Shabbos before the holiday Shavuos as “Shabbos Achdus” - the Shabbos of Unity, urging people to come together this Shabbos in a spirit of joy and unity. 

This week’s Parsha, Bamidbar, deepens that idea in a powerful way.

The Torah describes how the Jewish people camped in the desert, each tribe beneath its own flag, surrounding the Mishkan (Tabernacle) at the center. The Kli Yakar explains that these flags were not merely organizational. They were spiritual. Because the Shechinah (Divine Presence) rested in the center of the camp, and the people oriented themselves around that center, the nations of the world would look upon them with awe. Not fear born of military might, but reverence born of clarity, purpose and holiness.

He writes that when a people live with G-d at the center, “all eyes turn toward Him.” The flag itself becomes a symbol of victory — not victory through the sword, but through the Name of Hashem. “For they did not inherit the land through their swords, but through the Name of Hashem.” The Kli Yakar then adds a striking image from the Gemara: in the future, the righteous will form a circle around the Divine Presence, with Hashem at the center, and every soul facing toward Him together. That vision, he says, already begins in this world whenever people orient their lives around something higher than themselves.

This week, I saw two messages that felt like living examples of that idea.

The first was a follow-up note to Ahuva from Rosemary, her childhood neighbor in Albuquerque, New Mexico — the same woman I mentioned in last week’s article. More than forty years after living next door to a Chassidic family, she wrote the following:

“My thoughts on the Drizin (Ahuva’s maiden name) family. Then and Now.

I’m 57 now and I think this may have taken place when I was about 13.

You came to mind around a conversation I was having with my darling mother about our thoughts about what happens to our soul or consciousness after we die. We were reflecting on the fact that our beliefs have now grown out of our lived experiences, rather than doctrine or dogma.   ……..

My mother was postulating that (after death) we have a time of realizing our impact on others - good and bad. Essentially, we come to know how we have affected the lives around us after the veil of our inherent denial is lifted. I was thinking about how others’ beliefs have influenced my own - consciously and unconsciously.

You came into the discussion because I vaguely remembered a poster you had on your bedroom wall. I don’t remember the wording, but I think it was ‘something NOW.’ My memory is foggy on it, but I recall you talking about something like a joyful Mass Ascension - a collective rapture.

When we knew each other, we were both children, so close in age, you and I had a more peer-to-peer relationship than I had with your siblings. You have always held a place in my heart and my memory as one of my great Teachers. You taught me about the joyful embrace of religion. You didn’t seem burdened by doctrine — on the contrary, you were joyful, secure and certain. It seemed that you felt ‘lucky,’ but that’s probably the wrong term, it’s more ‘blessed.’ My own experience with religious practice was beleaguered and I recall more ‘have to’ than ‘get to’ when it came to attending church.

In my life, my interactions with your family remain the only time I’ve been close with a Hasidic family (or friends). As I told you on the phone, I feel like I’ve been ‘Jewish adjacent’ in my life, with many Jewish friends, family, my first boyfriend and many Israeli friends. You and your parents had a great deal of patience with me as I was learning how your household operated. Starting with the mezuzah, entering your home was full of unique mysteries and practices that threaded through what was a very loving and welcoming household.

There was a profound sense of mutual respect for our differences - not ‘right’ and ‘wrong. There were many teaching moments which were genuinely gentle. So many things were outside my experience.

I remember your kitchen with separate cutting boards for the meat and dairy. Your house had the best milk I had ever tasted. I always wanted to drink more than I took because I knew your father had gone to great lengths to bring it home, including watching the cows being milked!

It taught me a lot about what I take for granted.

In your household, gender roles were different from those in mine, but wonderfully supportive of my adolescent self. I liked that there were rules that avoided incidental contact between me and your father - certainly no handshakes or hugs. It was unusual for me to see such strongly differentiated gender roles, but they provided an example of empowerment, it was a new way of envisioning equality. There was a place for everyone - all of equal value.

You all taught me about the Sabbath and the rules regarding ‘carrying.’ A knock on the door at our house meant you needed a little assistance with light switches or stove burners at your house. I felt lucky that I could provide a service that helped your family specifically because I wasn’t Jewish. It’s what I now recognize as a lesson in interdependence.

I recall your family eating outside in the driveway in the sukkah.

I even attended Mellie’s bris in your backyard.

Now, as an adult, I think we all live lives that many other people would see as ‘extreme’ because we all are, in fact, different from each other. When we’re not obsessing on the differences, we can be enriched by our diversity - essentially, live and let live. But my time as your neighbor has always remained special in my heart, a true gift, a time of openness and curiosity.

Please thank your parents and siblings for their great kindness and teaching love by example. I have spent my life holding you with love in my heart and I’m so grateful to have been called to contact you and share my memories.”

Rosemary.

Extraordinary.

A child grows up next door to a religious Jewish family in Albuquerque, New Mexico, and forty years later she still carries the feeling of a home centered around holiness. Not because someone preached to her. But because she encountered a living flag.

The second message arrived unexpectedly from Rabbi Laibl Wolf in Melbourne. He sent me a photograph of a sign displaying the Seven Noachide Laws that had once hung in my father’s office.

I had forgotten all about it.

But my father clearly understood something profound: the workplace itself can become a Mishkan (Sanctuary). Business is not merely a place to earn a living. It is an opportunity to elevate the moral consciousness of the world.

That sign hanging in his office was, in its own way, a flag.

A quiet declaration that civilization stands upon moral foundations. That humanity flourishes when anchored in Divine values. That every human being is entrusted with a sacred code of dignity, justice and responsibility.

And perhaps that is the deeper meaning of the flags in Bamidbar.

Every Jew carries a flag of some kind.

Not merely what we say — but what we center our lives around.

And when Hashem stands at the center of a home, a family, a business or a community, people notice. Sometimes immediately. Sometimes forty years later.

Good Shabbos and Shabbat Shalom,

Rabbi Ruvi New


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A President’s Call, A Neighbor’s Call, and Your Calling

 

This week, something remarkable happened.

For what appears to be the first time in American history, the President of the United States issued a public proclamation calling upon Americans to recognize and observe Shabbos.

Whatever one’s politics may be, that moment is profoundly significant. The head of the most powerful nation on earth publicly acknowledging the value of Shabbos is not something previous generations of Jews could have imagined. For centuries, Jews sacrificed livelihoods, opportunities, and comfort in order to keep Shabbos. In many places, governments outlawed it, mocked it, or pressured Jews to abandon it. And now, in a stunning turn of history, the president of the United States speaks publicly about the importance of a day devoted to rest, faith, family, and spiritual reflection.

It is especially striking because this week’s Parsha, Behar-Bechukosai, places Shabbos at the very center of Jewish life.

Parshas Behar begins with the mitzvah of Shemittah — the land itself observing a Shabbos every seventh year: “V’shavsah ha’aretz Shabbos LaHashem.” Not only people rest. Even the earth rests. The Torah introduces the idea that productivity is not the highest value in life. There is something higher than constant output: the recognition that the world belongs to G-d.

Shabbos declares that human beings are more than workers, consumers, or producers. We are souls.

And perhaps that is precisely why Shabbos continues to captivate even those outside the Jewish world. In an age of burnout, anxiety, distraction, and endless digital noise, the idea that one day each week can become sacred time feels revolutionary.

This past week, Ahuva received a phone call completely out of the blue from a woman named Rosemary. Rosemary had grown up next door to the Drizins in Albuquerque, New Mexico, where Ahuva spent part of her childhood. Nearly forty-two years had passed since they had last spoken.

Rosemary had tracked Ahuva down through social media because she felt compelled to share something.

Rosemary had recently been reminiscing with her mother about childhood memories and how unique it was for her to witness religion woven into every aspect of her Jewish neighbors’ lives. She remembered the Sukka, the way they would knock instead of ringing the doorbell on Shabbos, and being at Ahuva’s baby brother’s Bris. She also remembered that the “We Want Moshiach Now” poster hanging on Ahuva’s wall gave her the sense that the world was connected in some bigger way — that everyone was part of a shared effort to elevate the world and move it forward together.

Forty-two years later, she was still moved by it.

Imagine that.

No lectures. No persuasion. No grand campaign. Just the quiet holiness of living Jewish authentically.

That may be one of the deepest messages connecting Behar and Bechukosai. Holiness is not created only through dramatic moments. It emerges through consistency. Through rhythms. Through building a life shaped by sacred values week after week, year after year.

The Torah promises in Bechukosai that when we live aligned with Hashem’s vision, the world itself becomes elevated and harmonious. Jewish life was never meant to remain hidden behind closed doors. We are called to become an “ohr lagoyim” — a light unto the nations.

The prophets describe the days of Moshiach with the words: “V’naharu eilav kol hagoyim” — “all the nations will stream toward it.” The world itself will recognize the beauty of G-dliness and seek connection to holiness.

For much of history, that vision seemed distant. But today we are witnessing glimmers of it unfolding before our eyes.

A president publicly speaks about Shabbos. A woman calls forty-two years later to describe how a neighbor’s Jewish life impacted her. Millions encounter Jewish life publicly, proudly, and unapologetically in ways unimaginable just generations ago.

We are living in a time when the light of Torah can travel farther than ever before.

And perhaps that is the deeper message and opportunity of this moment.

It is not enough to admire Shabbos from afar. Shabbos must be experienced. It must be tasted, heard, felt, and shared.

So many Jews can trace their connection to Judaism back to a single Shabbos table — one Friday night filled with song, warmth, meaning, laughter, challah, and conversation. Sometimes one invitation can echo across an entire lifetime. Just ask Rosemary, who forty-two years later still remembers the feeling of walking into a Jewish home where every detail of life seemed infused with holiness and purpose.

And in a beautiful providence, this coming Shabbos is the Shabbos before Shavuos — the very Shabbos the Rebbe, in 1986, designated as “The Shabbos of Unity,” commemorating the Jewish people’s arrival at Mount Sinai, where they stood כאיש אחד בלב אחד — “like one person with one heart.”

Before receiving the Torah, the Jewish people first learned how to stand together. Unity became the vessel for revelation.

Perhaps that is why Shabbos remains Judaism’s greatest unifier — a sacred space where families reconnect, communities gather, souls breathe, and we remember what truly matters.

So here is a simple challenge for all of us this week:
Invite someone for Shabbos.

A neighbor.
A friend.
Someone new to the community.
Someone who may never have experienced an authentic Shabbos before.

Open your home. Share a song, a story, a bowl of chicken soup, a l’chaim, a little Torah, a little warmth.

Because sometimes changing the world does not begin with grand speeches or dramatic gestures.

Sometimes it begins with lighting candles, making Kiddush, and making one more seat at the table.

And perhaps the greatest reminder of all is this:

You never know who is watching your Shabbos table.
You never know which candle, which song, which moment of holiness may illuminate a soul for decades to come.

Good Shabbos and Shabbat Shalom,
Rabbi Ruvi New

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