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Rabbi's Blog

“Amalek” Is Back in the Headlines

 

Not in ancient parchment.
Not in dusty history.
But in prime-time interviews and political debate.


When Tucker Carlson suggested in his interview with Ambassador Mike Hukabee, that Prime Minister Netanyahu’s invocation of Amalek was a call for genocide, he did more than misquote a verse — he distorted a moral category.

When Netanyahu told Israeli soldiers entering Gaza, “Remember what Amalek did to you,” he was not issuing a halachic decree against a people. He was invoking a Torah archetype: the first nation to attack the Jewish people without provocation, targeting the weak and defenseless, driven by hatred alone.

Amalek is not defined by ethnicity. Amalek is defined by ideology.

On October 7th, the world witnessed brutality that mirrored that ancient pattern — civilians hunted, families burned, children kidnapped. It was not political negotiation. It was cruelty as creed.

And this week, we read Parshas Zachor.

The Torah commands us to remember Amalek. The sages note that Amalek shares a numerical value with safek — doubt. Amalek’s first weapon is not the sword. It is moral fog.

The fog that blurs aggressor and victim.
The fog that questions Jewish indigeneity.
The fog that whispers: maybe your history is negotiable.

Which is why another development this week matters.

The Arizona State Legislature passed a resolution affirming the historic and biblical terminology of Judea and Samaria — recognizing the Jewish people’s ancient connection to the land and rejecting language that obscures that truth.

In an age of narrative warfare, clarity is courage.

Jewish sovereignty in the Land of Israel did not begin in 1948. It did not begin with the United Nations. It began with Avraham. With Yehoshua. With David HaMelech in Jerusalem.

There was a Jewish kingdom.
There was a Temple.
There are inscriptions, coins, and archaeological testimony.
And for thousands of years, Jews have faced Jerusalem in prayer.

To deny that is not historical nuance. It is erasure.

Parshas Zachor comes immediately before Purim for a reason.

Haman, a descendant of Amalek, sought annihilation. The Jewish response was not despair and not doubt. It was unity — “Lech kenos es kol haYehudim.” Gather the Jews. Stand together. Give to one another. Reclaim identity.

Purim teaches that when clarity returns, decrees collapse.
When unity rises, annihilation fails.
When Jews remember who they are, history bends.

Remembering Amalek today means refusing naïveté about ideologies that glorify death. It means defending life without apology. It means rejecting moral equivalence. And it means removing doubt about our own legitimacy — in our land, in our history, in our destiny.

Amalek thrives in confusion.
Purim erupts in clarity.

This Shabbos Zachor is not a call to hatred.
It is a call to memory.
It is a call to courage.
It is a call to remove doubt — once and for all.

And when doubt is removed, redemption begins.

Shabbat Shalom — and may we merit a Purim of revealed truth and unshakable clarity.

Rabbi Ruvi New

Valor Across Generations

 

Last night, we witnessed valor across generations.

In a sold-out room of 260 people, two Jewish women — from two very different stages of life — stood before our community and reminded us what courage, responsibility, and leadership look like in real time.

More than a gala, it was a moment. 

This week’s parsha opens with words that suddenly felt less ancient and more immediate:

“ויקחו לי תרומה” — Take for Me an offering.

In Parshas Terumah, Hashem commands the Jewish people to build the Mishkan — the first sanctuary, a dwelling place for the Divine Presence. But it would not be built through obligation or taxation. It would be built through generosity. Through hearts moved to give. And our sages teach something striking: The women led. They gave first. They gave eagerly. They understood instinctively that building a sanctuary is not about materials — it is about responsibility.

Last night at Boca Beach Chabad’s 2026 Women of Valor of Dinner, we witnessed a modern-day Terumah. A community gathered not merely to attend, but to affirm that when women lead, sanctuaries rise. We honored two women of valor from two generations — distinct in expression, united in purpose.

Billi Marcus represents the generation that builds foundations. For decades, alongside her husband Bernie Marcus, her philanthropy has strengthened hospitals, educational institutions, Jewish causes, and humanitarian initiatives across the country. During her deeply emotional tribute to Bernie, one could feel that their giving was never merely charitable. It was covenantal. It was partnership rooted in responsibility. Terumah teaches that if you are blessed, you build. If you are entrusted with resources, you create sanctuaries. Billi’s life reflects that truth.

But valor does not only construct. It also declares.

Montana Tucker’s presentation electrified the room. She spoke about standing proudly as a Jew in an age of rising antisemitism — not only undeterred by hate, but motivated by it. Strengthened by it. Determined to be even more visible. Her decision to wear a yellow ribbon dress to the Oscars was not fashion. It was moral clarity. She shared how major Jewish celebrities privately tell her they are proud and supportive — yet hesitate to speak publicly. Her challenge to them is simple: Be louder. Be clearer. Be prouder. She is using her platform not for comfort, but for calling. Not for applause, but for peoplehood.

Providentially, before the evening, as part of the opening video presentation featuring the Rebbe that set the tone for the evening, we had selected a 1991 exchange between the Rebbe and Miss Israel, Miri Goldfarb, to frame Montana’s role. In that encounter, the Rebbe told her that her title was not about beauty alone. It was a platform — an opportunity to spread light and holiness — and he urged her to share that responsibility with the other contestants.

And then something remarkable happened.

Providentially, seated in the room last night was Israel’s current Miss Israel, Melanie Shiraz — (who once served as President of Chabad at Berkeley during her college years.) A young woman who understands that visibility and conviction can coexist. She was recognized and presented with a Women of Valor necklace — a quiet but powerful symbol linking title to purpose.

In that moment, the message from 1991 was no longer archival.

It was alive.

Montana Tucker and Melanie Shiraz are, in different ways, modern expressions of Queen Esther. Two young, visible Jewish women. Two women who found themselves in positions of prominence they may not have planned. Two women who chose not comfort — but courage.

Queen Esther did not seek the palace. Yet Mordechai’s words still echo:

“ומי יודע אם לעת כזאת הגעת למלכות”
Who knows if it was not for this very moment that you were made queen?

Position is not accidental. Platform is not neutral. It is entrusted.

If Billi Marcus reflects Terumah — building sanctuaries through generosity — then Montana and Melanie reflect Esther — stepping into royalty and role for the sake of the Jewish people.

The Mishkan was built through gold and silver. But its true materials were courage and generosity. Last night, we saw both. Builders who create institutions that heal and sustain, and voices who project pride and strengthen identity.

The Jewish future requires both. It requires roots. And it requires wings.

When Jewish women give, sanctuaries rise. When Jewish women stand tall, a nation finds its voice. That is valor. And last night, we saw it — across generations.

Good Shabbos and Shabbat Shalom,

Rabbi Ruvi New

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How to Keep the Flow, Flowin’

 

Dedicated in honor of the marriage of Sara to Levi Solomon

The Torah portion of Mishpatim is known for its detailed civil laws, yet within it appears a deeply personal passage often referred to as Mishpat HaBanos—the framework outlining a husband’s essential obligations to his wife. From these verses flow the three pillars later codified in the Kesuvah: mazon, levush, and onah—food, clothing (including shelter and protection), and intimacy.

These seem purely practical commitments. But in truth, they describe the architecture of a home.

Mazon is nourishment—sustaining life itself.
Levush is dignity and protection—the environment in which life flourishes.
Onah is closeness—emotional and physical intimacy, the bond that transforms coexistence into unity.

Under the chuppah, the groom commits to all three. The question naturally arises: how can anyone guarantee such provision with certainty? The answer lies in the spiritual reality of that sacred moment. The chuppah is a portal of unbounded Divine generosity. An abundant flow of bracha accompanies a new Jewish home at its inception.

Yet the Torah is not only about beginnings—it is about continuity. How is that flow sustained?

Our sages teach that two forces keep the channels of blessing open.

First is simcha—joy. The joy of the bride and groom, and equally the joy of the guests who celebrate with them. Joy is not decorative; it is generative. It expands the vessel that holds blessing. When a wedding is celebrated wholeheartedly, that shared happiness becomes part of the couple’s spiritual foundation. The dancing, the singing, the heartfelt good wishes—they are not fleeting moments. They become enduring channels through which bracha continues to flow.

Second is honor and respect. The Gemara teaches that blessing rests in a home where the wife is honored. Respect creates spiritual alignment; it invites abundance. When dignity and sensitivity define a marriage, they reinforce the original covenant established beneath the chuppah.

What is true within marriage is also true in our relationship with Hashem.

Hashem, as it were, commits Himself to provide us with mazon, levush, and onah.

Mazon on a spiritual level is Torah as nourishment—its revealed teachings that feed our intellect and guide our daily lives. Just as physical food becomes part of the body, Torah internalized becomes part of who we are.

Levush is the protective garment of mitzvos and the deeper teachings of Chassidus, which clothe our lives with meaning and shield us with perspective. They provide spiritual warmth and dignity in a complex world.

Onah is intimacy—the experiential closeness we feel in tefillah, in moments of sincerity, in the quiet awareness that Hashem is not distant but present. It is the bond that turns observance into relationship.

Marriage, then, is a living metaphor for covenant. And covenant is sustained through joy and honor.

Now that the wedding celebration has passed, we are filled with gratitude. To every friend, family member, and guest who traveled, danced, sang, and rejoiced with us—thank you. Your joy did not end beneath the chuppah or on the dance floor. Our sages teach that the happiness of those who gladden the bride and groom becomes a conduit for ongoing blessing in their lives. Your simcha helped open the channels of bracha—and continues to sustain them.

May the shared joy we experienced together ripple outward, strengthening Sara and Levi’s home and drawing continued abundance from Above.

And may we all merit to experience in our own lives the full measure of mazon, levush, and intimacy—both in our homes and in our relationship with Hashem—sustained through joy, dignity, and enduring blessing.

Good Shabbos and Shabbat Shalom,
Rabbi Ruvi New 

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Artificial Intelligence, Parshas Yisro and the World the Prophets Already Envisioned

 

If you listen carefully to the conversation around artificial intelligence, you’ll hear something striking: the greatest uncertainty is no longer how powerful AI will become, but what human beings will do once power, production, and even healing are no longer our central struggle.

That question is not modern at all. It is prophetic.

We are watching an AI revolution that many economists describe in almost messianic terms. Leading projections suggest that AI and automation will soon handle the majority of manufacturing, logistics, administration, diagnostics, and even elements of creative work. Scarcity—at least technologically—appears less inevitable. Medical AI is moving toward early diagnosis, predictive treatment, and personalized care. Economists are openly discussing a post-labor or radically reduced-labor economy.

And then comes the same question, voiced with both hope and anxiety:
If there is abundance, if there is no struggle to survive, what will people do all day?

The Rambam (Maimonidies) already answered that—explicitly.

In the Laws of Kings, in his description of the era of Moshiach, the Rambam writes words that sound uncannily like a description of a post-AI civilization:

“In that era there will be no famine and no war, no jealousy and no competition, for goodness will flow in abundance and all delights will be as freely available as dust.”

Pause on that.
No jealousy.
No competition.
No war.
Abundance without struggle.

This is not mystical poetry. It is a sociological description of a world in which scarcity—material and psychological—has been removed. A world where human energy is no longer consumed by survival, dominance, or accumulation.

And then the Rambam asks the same question the economists are now asking: So what happens next?

His answer is breathtaking in its simplicity:

“The occupation of the entire world will be solely to know G-d—
לֵדַעַת אֶת ה׳ בִּלְבַד.”

Not “to believe,” not “to obey,” but loda’as—to know.

Da’as in Torah does not mean information. It means intimate, internalized awareness. The kind of knowing that reshapes who you are. The same word used for the deepest human relationship—“V’ha’adam yada es Chava”—is used here to describe humanity’s relationship with Hashem.

This is where Parshas Yisro becomes essential.

At Sinai, something unprecedented occurred. The Torah describes the revelation with the words “Atah hor’eisa loda’as”—You were shown, in order to know. Sinai was not just the giving of commandments; it was the beginning of a global process of da’as Elokus—of G-d becoming known, not merely believed in.

Until Sinai, spirituality was largely intuitive or elite. After Sinai, knowledge of G-d entered history as a public, shared, structured reality. The Ten Commandments didn’t just tell us what to do; they realigned what humanity is for.

And now look again at the AI revolution.

AI excels at pattern recognition, optimization, prediction, and execution. It is increasingly removing friction from the world: friction in production, friction in medicine, friction in logistics, friction in access to information. In Rambam’s language, it is a technology that—intentionally or not—pushes civilization toward a state of “shefa metzuyah”, flowing abundance.

But technology alone cannot define purpose. That vacuum is exactly what the Rambam describes being filled in the era of Moshiach—not with boredom or escapism, but with da’as.

In other words, the prophets and the Rambam were not describing a supernatural escape from reality. They were describing a mature civilization—one in which external problems no longer dominate, allowing humanity to finally turn inward and upward.

This is why the timing of Siyum HaRambam - Conclusion of the Annual cycle of Rambam study this week, alongside Parshas Yisro feels anything but coincidental.

The Rebbe instituted daily Rambam study to unify the Jewish people around a single body of Torah knowledge, day by day, law by law—training us for a world in which da’as, not survival, becomes the primary occupation. A world where knowing Hashem is not the hobby of mystics, but the central calling of humanity.

AI may automate labor.
It may reduce competition.
It may create abundance.

But only Torah can answer the question: What is abundance for?

Parshas Yisro gives the beginning of the answer at Sinai. Rambam’s Laws of Kings gives the end of the story. And our moment in history—standing between them—is not accidental.

The technology is arriving.
The blueprint was given millennia ago.

Our task is to make sure that the age of intelligence becomes the age of da’as—until the world itself fulfills its purpose, and “the earth will be filled with the knowledge of Hashem as the waters cover the sea,” with the coming of Moshiach, speedily in our days.

Good Shabbos and Shabbat Shalom,
Rabbi Ruvi New

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